Best Black Friday and Cyber Monday Deals for Boaters 2021

Boaters, like all other breeds of shoppers, look forward to Black Friday and Cyber Monday each year so they can take advantage of the best deals in boating, fishing and watersports equipment. Black Friday has always been known as the unofficial kick-off to the holiday-shopping season, as retailers compete to release major discounts on some of their most popular items. For marine retailers like Bass Pro Shops, West Marine and others, Black Friday and Cyber Monday are the perfect opportunity to provide boaters with specialty pricing on all sorts of boating accessories—from fishing rods and reels, to towable tubes, life jackets and other safety gear, electronics and so much more.

This year, Discover Boating will be continuously updating and compiling a comprehensive list of the best Black Friday and Cyber Monday deals for boaters from seven of the largest marine retailers offering boating, fishing, and watersports products. Be sure to check back frequently for newly released information.

Editor’s Note: Prices and deals are current as of last date of publish. Retailers listed from A-Z. Last updated on Nov. 24, 2021, and originally published on Nov. 13, 2019.

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Bass Pro Shops & Cabela'sbass pro shops and cabela's black friday

Bass Pro Shops and Cabela's have both launched legendary Black Friday sales, with hundreds of deals on fishing and boating accessories. Check out both sales here:

Also to kickoff the holiday shopping season, both Bass Pro Shops and Cabela's have released their "More Than Just a Gift" Christmas Gift Guides. They're offering gifts by price, starting at Under $25, Under $50, and Under $100, gifts for the family, and stocking stuffers. Also be sure to browse gifts by passion, which includes a fishing category.

In-store shoppers can also look forward to Santa's Wonderland, where you can reserve your spot in advance for a free photo with Santa, offered during store hours anytime between Nov. 7 to Dec. 24.

Other year-round discounts are offered in each store's "Bargain Cave," highlighting sales and clearance items, including discounts on Fishing and Boating Gear. Both stores also offer a year-round Military Appreciation Discount of 5 percent every day, available both in-store and online—learn more here.

Stay tuned for more updates regarding both stores' specific 2021 Black Friday and Cyber Monday deals as they are released. For more information on specific discounted products and current promotions, be sure to visit Bass Pro Shops and Cabela’s.


Dick’s Sporting Goodsdicks sporting good black friday sales

Black Friday Now deals at Dick's Sporting Goods is offering cutbacks on select items up to 50 percent off, including fishing items up to 40 percent off!

Dick's Sporting Goods is also ready to help shoppers "Give the Gift of Sport" with their new Holiday Gift Guide. Explore gifts for $25 or less, or $50 or less, and find offers of up to 50% off on their "can't miss" deals, updated weekly.

Be sure to check back for updates on the announcement of the store’s specific Black Friday and Cyber Monday promotions, and in the meantime, feel free to visit Dick’s Sporting Goods for more information on specific discounted products and current promotions.


field and stream black friday deals

Field & Stream

Similar to Dick’s Sporting Goods, Field & Stream has also started promoting "Top Gifts" for this holiday season.

Check back in often to explore continuously updated offers presented in This Week's Deals, including their special Black Friday deals.

In the meantime, be sure to browse their current offers on boating accessories and fishing accessories. Stay tuned for the release of formal Black Friday and Cyber Monday specials from Field & Stream.


Gander Outdoorsgander outdoors black friday sale

Gander Outdoors has rolled out massive discounts for Black Friday, with sales up to 80 percent off.

Both online and in-store shoppers can take advantage of early discounts, getting $15 off purchases of $99 or more, or $30 off purchases of $175 or more. Use the code FRIDAY30 up until 11:59pm on Nov. 25.

View all the up-to-date Black Friday discounts from Gander Outdoors here.

While you wait, be sure to visit Gander Outdoors to browse their current promotions on boating and fishing gear.


overtons black friday deals


You won't want to miss Overton's Black Friday Doorbusters, with savings up to 75 percent off boating and marine gear. These discounts last now through Nov. 28.

Overton's is also encouraging all boaters to get a head start on holiday shopping! Big savings are already in store, such as:

  • Up to $300 off Watersports Gear
  • Up to 30% off Life Jackets
  • Up to 30% off Dock & Towing Gear
  • Up to $75 off Bimini Tops
  • Up to 35% off Upgrades, Maintenance & Repair Products
  • Up to 20% off Boat Cleaning Materials
  • And more!

Stay tuned for Overton's for updates on additional holiday discounts on various products, including Black Friday and Cyber Monday discounts.

For more information on specific discounted products and current promotions, be sure to visit Overton’s.


West Marine

west marine best black friday dealsWest Marine's Black Friday discounts start early beginning on Nov. 19 and run through Dec. 1.

Shoppers can preview all the deals in their Catalog, featuring savings of $100 or more on items like chartplotters/fishfinders, stand-up paddleboards, inflatable PFDs, and so much more. 

West Marine is also full sail into the holidays with their release of "Boating's Best Gifts - Gift Guide," encouraging boaters to "shop early" because the "best gifts won't last!"

Explore gift categories for boaters of all kinds:

For more information on specific discounted products and current promotions, be sure to visit West Marine.


Bonus Shopping Tip: Check with Your Local Boat Dealer

In addition to these retailers, don't forget to check in with your local boat dealer, who may offer gifts that can be personalized or unique to your local area.

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